Grant Hunter

Grant Hunter

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A question (+6 more) to ask yourself everyday

When we review work we apply the following 7 questions to help shape the work to be the best it can be:

 

  1. Is the idea beautifully simple? (Can you sum it up in a short sentence?)
  2. Will it stand out from the crowd? (Is it original?)
  3. Why will people care? (Will it resonate & connect with people we’re targeting?)
  4. Is it authentic and credible for the brand? (Is it ‘on brand’?)
  5. Is it shareable? (Will it spread across platforms & geographies?)
  6. Will it make a real difference? (in terms of brand &/or business?)
  7. Is it or will it be expertly crafted? (copy, design, ux, experience?)

 

 

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