We (iris Singapore) led the strat and creative for Walker for their Global F1 sponsorship. We titled it Step Inside The Circuit and for 5 years we ran it from Singapore producing a wealth of content. We fine-tuned our approach so that we could film on the Wednesday/ Thursday before race weekend, edit on Friday and then supply to F1 broadcasters over the weekend. I’ve pulled out a few of the highlights from the 60+ films we shot over the years. Firecracker Films were our brilliant production partners with JMI liaising with McLaren and Precious Media placing the content with the broadcasters.